Finding Your Niche Markets

A Workshop With Rose Marie Kern

Sponsored by SouthWest Writers 

  • Saturday: January 8, 2022   12:30 – 2:30 pm Mountain Time
  • Hybrid Meeting: In Person and/or Zoom!
  • To Register contact SouthWest Writers at info@swwriters.com or (505) 830-6034

You have talents.  You want to make money.  You have ideas…maybe so many ideas that you can’t figure out where to start.

How do you find ways of converting thoughts and skills to cash?

Whether your aim is to write articles, stories or books, you can focus your work in such a way as to capture interest by marrying your own experiences with what various segments of the population wish to know.

Do you write romance? mysteries? science fiction?  So do a LOT of other people.  What would help you capture a portion of these markets for yourself?   There are several popular cozy mysteries with clever and interesting gimmicks, for instance:

  • Susan Albert Wittig writes mysteries with herbal titles (and recipes!)
  • Lillian Jackson Braun’s “The Cat Who...” is a delightful series starring a news reporter and his Siamese cat, Koko.
  • The Miss Fisher Mysteries are written in Australia in the 1920’s with a wealthy flapper as the lead.  The setting adds a great deal of depth to the storyline.

Although the majority of magazines focus on a specific topic, they are always looking for new information or a new angle on that topic.   Garden magazines may have published a hundred stories on the best ways for senior citizens to raise tomatoes, but they will run another one if it is interesting and from a fresh point of view.

Did you know that if you write a lot of stories on one topic, you can combine all those stories into a book?  Rose Marie Kern has had over 1,000 articles published on various elements of aviation.  Her book, Air to Ground, is a compilation of all those articles and is very popular with flight instructors, new students, and aviation groups around the nation.

 

So how do you find niches that you are comfortable with writing about?  Some people focus their whole lives on one thing – others enjoy multitasking. You need to objectively look at yourself and your life to determine what are things that other people admire about you?  What things do you know so well you don’t even think about them as something others might enjoy?

 

Rose has a flow chart you can use to discover your own talents.  This chart is especially helpful for writing short stories and articles for magazines.  Under Hobbies – you see Dogs/Corgies.  If you have pets, I guarantee you’ve been entertained – write about it!  You may have a gift for crochet or knitting, a special story connected to the baby blankets you’ve made for family, or hospital baby wards. There are dozens of magazines devoted to craft beers, recipes, woodworking, hunting etc….all of them are looking for a new point of view.  Books, articles, stories…people like familiar topics, but they want a fresh viewpoint.

You could just engage your talent with one kind of writing…but why restrict yourself?  You can choose to be productive on many levels in many directions  You can create multiple streams of income.

This 2 hour workshop is being presented both in person at the University of New Mexico Continuing Education building and online via Zoom.  Registrants will be able to access the powerpoint and personal experiences chart used by Rose Marie on her website after the event.  www.rmkpublications.com

 

 


“A human being should be able to change a diaper, plan an invasion, conn a ship, design a building, write a sonnet, balance accounts, set a bone, comfort the dying, take orders, give orders, cooperate, act alone, solve equations, pitch manure, cook a meal, fight efficiently, die gallantly…specialization is for insects.” – Robert Heinlein

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